Media Strategy & Planning

1. Collaborate with clients to articulate their capital market narrative and brand positioning, and develop tailored media communication strategies and proposals aligned with their business background, listing stage, and campaign objectives
2. Identify differentiated communication angles based on industry dynamics and media preferences, helping clientsestablish clear market recognition at key IPO milestones
3. Participate in client meetings and pitches, presenting communication strategies with clarity, addressing client queries, and driving proposal conversion
4. Manage ongoing media retainer services for listed companies, developing annual communication plans and campaign-specific proposals around earnings releases, corporate announcements, and industry events to sustain consistent, positive capital market presence

Project Delivery

1. Write and review a range of communication materials including press releases, media Q&As, and corporate content, ensuring accuracy and alignment with client messaging
2. Support crisis and reputation management by assessing media sentiment, developing response messaging and communication recommendations, and coordinating media outreach to contain negative coverage
3. Prepare post-campaign reports consolidating media coverage data, performance metrics, and execution reviews to build reusable project documentation

Media Relations

1. Maintain ongoing engagement with domestic and international media contacts outside of active project cycles through information sharing, in-person meetings, and regular touchpoints to support effective collaboration during project periods
2. Monitor industry trends and media reporting patterns; regularly audit and maintain an up-to-date media database

1. ≥5 years of experience in financial PR; background in in-house IR/PR or financial communications agency preferred
2. Solid understanding of mainland China or Hong Kong financial media landscape; familiarity with both and established media contacts a strong plus
3. Strong writing and editing skills with the ability to independently produce and review financial communications materials including press releases and media briefs
4. Clear communicator with strong client management and project coordination capabilities
5. Knowledge of Hong Kong Stock Exchange listing rules and the HK capital markets ecosystem preferred
6. Detail-oriented, highly accountable, and able to maintain quality output across multiple concurrent projects under pressure
7. Bachelor's degree or above in Finance, Journalism & Communications, Economics, or a related field
8. Fluency in written and spoken English or Cantonese; experience in overseas / international media communications