Digital Marketing Manager, Global Enterprise Banking

  • Competitive
  • Singapore
  • Permanent, Full time
  • OCBC Bank
  • 23 Aug 17

Digital Marketing Manager, Global Enterprise Banking

OCBC has been supporting SMEs in key markets of Singapore, Malaysia, Indonesia, Hong Kong, Greater China and Myanmar. Our industry expertise, strong regional network and innovative banking solutions have helped customers achieve their ambitions across the business life cycle. Our successful partnerships with SMEs have earned us industry recognition across the region. We were named - Asia's Best Bank for SMEs by Euromoney Awards for Excellence; Best SME Bank in Southeast Asia & Singapore by Alpha Southeast Asia, ASEAN SME Bank of the Year by the Asian Banking and Finance
We are looking for a Digital Marketing Manager to join our Global Commercial Banking Division, responsible for SMEs lead generation strategy and execution for all digital marketing tactics (SEO, SEM, Affiliate, performance display, social etc.) as well as driving key digital transformation projects.

Roles & Responsibilities

• Work with business stakeholders to understand business goals and key priorities and
1. develop end-to-end digital marketing strategy across Bought, Owned & Earned media
2. manage digital transformation projects' or new business IT initiatives' rollout roadmap & workflow
• Develop digital marketing scorecard and report on lead generation results, analyze digital marketing KPIs and optimize to ensure ROI is met
• Test & learn new digital marketing tactics develop best practice sharing
• Track campaign performance with Google Analytics and work with Analytics team to generate insights and provide recommendations
• Understand Commercial Banking range of products and services and develop key positioning proposition
• Manage & build up digital & social agencies partners in their understanding of B2B marketing
• Evaluate digital solutions proposed by IT, vendors/partners and make necessary recommendations
• Conduct/manage user acceptance test, develop rollout plan and complete implementation activities
• Support smooth rollout of enhancements, manage pre and post implementation activities, train frontline teams and develop processes with operations teams
• Manage overall digital & project budget and demonstrate effective allocation

*LI-EN

Qualifications
Requirements

• Bachelor degree in Marketing, Communications, Interactive Digital Media
• Min. 8 years working experience
• Strong knowledge in SEO, SEM, Social Media, Content Marketing, Google Analytics,
• Preferably with knowledge of website design, HTML5, UX
• Familiar with internet and mobile technologies development and consumer trends
• Proven experience in online/mobile banking product development and project management
• Hands-on experience in developing user requirements, business analysis and managing user testing
• Ability to communicate technical information to non-technical audiences
• Preferably with banking experience
• Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners
• Ability to self-motivate and work independently in a fluid environment and comfortable with multi-tasking
• Strong writing skills necessary